How Bridal Fashion and Online Marketing Work Together
Romance, wedding, bridal fashion – paired with digital marketing? For Max Borovac and Philippe Sünram, this is nothing contradictory. With their marketing agency Digital Brides, they help bridal fashion stores to increase sales, appointments, and customers. The special agency for bridal fashion marketing founded by them has 15 employees. She is well versed in topics such as wedding trends, clothing styles, and future transactions. The marketing experts help companies to gain more visibility and reach with digital solutions.
Thoughtful, consistent online marketing is not widely used in the bridal fashion industry. Customer appointments often come about using traditional methods: at trade fairs, advertisements in print media – and of course word-of-mouth. Having your own website and photos on an Instagram account are also an advertising approach for many bridal fashion stores. Because aspiring brides use Google for their wedding dress search. That’s why experts are crucial for the online presence of every bridal fashion business. But a resounding success is by no means achieved just because these digital media are used. Max Borovac and Philippe Sünram from Digital Brides know the reasons: “There is a lack of a professional marketing perspective. This is no wonder because our business partners are professionals in bridal fashion. As an agency, we know how to use digital marketing strategies to address and pick up future brides on the net.”
How Max Borovac and Philippe Sünram came to bridal fashion marketing
The founding duo of Digital Brides has already proven how well thought-out online marketing works with their full-service agency Ascent Media GmbH. This resulted in initial contacts with bridal fashion stores. At first, the two entrepreneurs were not particularly familiar with this profession. But over time, they got to know the many technical terms around the cut and shape of wedding dresses. Marketing experts also became increasingly aware of the problems of the industry – not least the pandemic put the entire wedding business to a severe test. The deeper the two partners familiarized themselves with the industry, the clearer it became to them: “New marketing concepts are needed here. And we deliver them ourselves.” So the duo founded the agency “Digital Brides” to shake up bridal fashion marketing.
What do Digital Brides offer bridal fashion stores?
The marketing professionals have the complete portfolio at hand that is needed for convincing online marketing: web design, performance marketing, branding, search engine, and process optimization as well as content production. They come to the bridal shops in person, create professional photos, and spread content in a wedding magazine, on social media channels, and on other Internet media. With web design and search engine optimization, they bring the websites of companies to the top of Google and create significantly higher visibility on the net. For companies, the improved reach is directly reflected. There are more appointments and higher revenues.
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Exact company and customer analysis is always at the beginning
Before the measures start on the Internet, however, completely different tasks are in the foreground. First, the target group is determined. Naturally, these are women between the ages of 19 and 36. They are mostly internet-savvy and can therefore be easily reached with online marketing. But what is particularly important: Every bridal fashion store is individual. It is therefore first of all about the question of what the business has specialized in. Is this a certain type of wedding fashion? Or a specific customer group? Furthermore, it must be looked at: Which marketing tools does the company already use? What are the gaps in marketing that can be filled with the help of Digital Brides? The decisive step is to take the right perspective with the help of the agency. Digital Brides calls this the customer journey.
This is how the customer journey is designed at Digital Brides
When it is clear which bridal fashion style the store primarily sells for which type of women, marketing becomes more accurate. Where are the right women on the Internet? What social media channels do they use? Where can I pick them up? Which content suits them? All these points are being worked out. But what makes the strategy of Max Borovac and Philippe Sünram so effective: The digital marketing strategies are measurable. Key figures are regularly used to calculate how much increase in sales or multiple customers certain strategies have achieved. This allows continuous improvement and adaptation in order to generate even more success.
Digital Brides as business partners instead of service providers
The marketing professionals attach great importance to the fact that they are not service providers for bridal fashion stores. You want to be seen as a business partner. Because in the end, it’s not just about digital marketing. The agency professionals know their way around management, they know how futures transactions work. And they strive for a long-term partnership. So it is almost self-evident that not only one side benefits. Every success is a joint success.