Keeping your cosmetics e-commerce website alive and thriving can be tricky for beauty brands. In order to keep traffic, conversions, and general user engagement high, you need to come up with creative ideas that will keep users coming back time and time again.
Keeping tabs on which pages users are spending the most time on, what they’re searching for most frequently, what products they’re interested in and where they’re dropping off is crucial when trying to understand your user base and how you can improve their experience.
Run User Tests
If you want to truly understand how users are engaging with your website, you need to run user tests. User testing is a method of evaluating and analyzing the use of products and services by testing them on human subjects.
You can do a user test on any page of your website by recording yourself as you go through the purchasing process in order to see how easy or difficult it is for you as a user to go through each action.
Host Exclusive Events
One of the best ways to keep your cosmetics e-commerce site alive and thriving is to host exclusive events. The most common way to do this is to host an in-person event. This can be anything from a meetup, a meet and greet, a beauty workshop, or a live webinar.
Whatever event you decide to host, make sure it’s something that your core demographic would be interested in.
Have a Dedicated Blog
Having a blog on your website can be a great way to keep your users engaged and coming back for more. You can use your blog to do product reviews, release guides and tutorials, host guest posts from industry experts, or even to write about makeup trends or the latest beauty news.
Having a blog on your website is a great way to create more content for your users — which can drive more traffic to your site — while also providing them with more information that they can use.
You can also increase your website traffic by using guest posting services agency and ask for help with making contents on your website.